Our founder Marije Vogelzang summarised this year, looking at the ways in which food and design has adapted. As with every impactful, large-scale change, after the shock come new possibilities for growth and adaptation.
Food and Design in the time of cholera. Cholera? COVID-19 of course.
But sometimes I do think of the novel ‘Love in the Time of Cholera’ by Gabriel Garcia Marquez. The novel is written in the tradition of magical-realism.
This means that the storyline of a book seems hypothetically realistic and answering to the universal laws of nature but every now and then something peculiar happens. For example, a bag filled with bones, can start to shake. Unexplainably.
No one in the book will be surprised by this. It is part of their natural perception of life. As a reader it is an intriguing experience to witness a shift of your own perception of what is real and what you find normal. What is taken for granted and what is possible.
The peculiar quality of 2020 feels like magical realism in its effect.
Things in 2020 have shifted and normalised while still feeling out of place.
Imagine someone in 2019 telling you about how life works today. You probably wouldn’t have believed it.
Since most of my work is abroad, I saw my planned income for the rest of the year evaporate completely in March.
These are interesting moments.
It means uncertainty
But it also means a clean slate. To reconsider.
To take on new adventures.
Adversity is shit.