Future Food Design Awards
About the FFDA The goal of the Future Food Design Awards is to stimulate designers that have an important, remarkable and innovative perspective on the food system and beyond. Moreover, we aim to widen and improve the connections between the worlds of food and design to promote exchange and create a more open attitude towards each other’s perspectives with the goal to open up the field for more collaboration and cross-disciplinary potential.
The first winner of the Future Food Design Award is Fernando Laposse (receiving both the jury and audience award). With his project Totomoxtle he uses design principles to reconnect Mexican farmers with their native corn varieties while at the same time creating new materials made of the corn husks which normally go to waste. In this way he enables and stimulates local Mexican farmers to revive the soil, bring back biodiversity and local (food) culture while at the same time increasing their income. At the same time the new design materials reach consumers across the globe who connect back to the story of the multicoloured corn husks and increases awareness on the matter. Due to the award and the short film Fernando made, he was connected to research institutes that helped him bring the project to the next level. At the World Economic Forum 2020 Fernando and involved farmers presented Totomoxtle to an audience of influencers. Listen to a podcast with Fernando Laposse about his winning project here!
The second winner of the Future Food Design Awards in 2018 was Adelaide Tam (who also won both the jury and audience award). She sees herself as a mediator between food and design. With her project ‘0.9 Grams of Brass’ she aims to make the consumer aware of the value of our food and the life of an animal. Her project takes the only piece that is left over from the slaughter of a cow, the cartridge of a stun gun, and turns it into a mundane object, a paperclip – view the video here. This paperclip costs exactly the same as the cartridge and leaves us wondering, what is the value of life within the meat industry?
Jury member Clemens Driesen about the choice for Tam’s design:
“0.9 Grams of Brass tells a complicated story through a seemingly banal, everyday object. This brass paperclip looks subtly different from the average metal one. After buying one for 5 cents, you are left with the question what to do with it: give it a special place, use it as a paperclip, put it in a bottom drawer out of sight and forget it, throw it out, let it somehow linger in your subconscious? The paperclip seems ambiguous on whether it aims to critique or ritualize and remember the taking of the life of a cow.”
The FFDA is an initiative of The Dutch Institute of Food and Design. The FFDA are supported by Stichting Doen, Stokroos Foundation. Collaborating partners are ZLTO and Dutch Design Foundation/Dutch Design Week. Media partners are amongst others MOLD and Design Indaba.