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Volumes by Marije Vogelzang

Volumes by Marije Vogelzang

28-06-18

Essay - The Netherlands

What can food designers learn from behaviour scientists (and the other way around)?

This is a call to designers to dive into the world of behavioural sciences. Especially for food designers, applying insights into why people behave in a certain way will take your design multiple steps further. Yes, we as designers already do research ourselves, but I found that it happens in a different way than how social psychologists do their studies. So let’s see what they know, how they do it and let’s learn from them.