Tina Breidi, our South Africa correspondent, went to interview NUDE FOODS, a great example of how design can shape our food behavior and trigger new habits. NUDE FOODS tackles our plastic waste issue by offering new models that alter our weekly choices and practices around food.
What was your main inspiration that triggered you to start NUDE FOODS?
It was really born out of personal frustration with the lack of availability of alternative ways to shop plastic-free in Cape Town and at reasonable prices. I eat a plant based diet, and became increasingly frustrated with the amount of unnecessary packaging used by traditional supermarkets and the high prices charged on commodity type wholefoods and pantry goods.
How would you describe NUDE FOODS?
NUDE FOODS is an old school grocer with a modern twist! We are a bulk wholefoods, home and body product store, selling our goods unpackaged and by weight. We source direct from farms and importers and offer a wide range of non-GMO, cruelty free, and earth-friendly products.
The NUDE experience is more than just about unpackaged goods, shopping with us is a somatic experience which fully engages the shoppers senses. Customers are much more connected to the food and products they are buying, as you can see, smell, taste and even hear the chia seeds hitting the inside of your jar as you fill them. Beautiful scents of coffee beans and spices fill the air, and French jazz plays in the background, making shopping with us a very relaxed and enjoyable experience.